Global Social Media Content Specialist in Shenzhen, Apply Now
SHENZHEN Railia Intelligent Tech Co., Ltd is looking for a highly creative and globally aware
Social Media Content Specialist who understands modern digital platforms and international audience behavior.
This role is ideal for someone who enjoys building viral content, shaping brand presence across overseas markets,
and managing cross platform communication with a strong strategic vision. If you have a passion for content
creation and want to join a fast growing international team in Shenzhen, this opportunity is for you.
Job Responsibilities
Content Strategy Development
- Research overseas user behavior across Facebook, YouTube, Twitter, Instagram, TikTok, Reddit, Pinterest and LinkedIn.
- Design brand aligned content plans and maintain consistent posting schedules on all platforms.
- Develop content themes that support marketing goals and brand positioning.
Viral Content Engineering
- Study platform algorithms and trending topics to create content that captures global attention.
- Build repeatable viral frameworks to increase exposure, engagement and completion rate.
- Monitor content performance and refine creative approaches using data insights.
Community Engagement
- Encourage community interaction and build strong user connections.
- Track feedback, comments and reactions to maintain an active and engaging community.
- Improve follower loyalty through consistent communication and value driven posts.
Cross Functional Production
- Collaborate with design and video production teams to produce high quality visual content.
- Oversee complete creative workflows from concept to publishing.
- Ensure all content meets brand standards and project timelines.
Job Requirements
Education
- Bachelor degree in Marketing, Communication or a related field is preferred.
Experience
- Three to five years of experience in overseas social media marketing.
- Strong background in community or group management is a major advantage.
Language and Cultural Fit
- Native level English fluency in writing and speaking.
- Comfortable working in multicultural teams with global communication needs.
Creative Competencies
- Excellent copywriting and visual sense.
- Skill in identifying global social trends and adapting them to brand messaging.
- Ability to convert product features into engaging content with a global viewpoint.
Technical Expertise
- Understanding of different platform algorithms and posting features.
- Experience with tools like Sprout Social or Hootsuite.
- Strong analytical mindset for optimizing performance through data.
Required Languages
English, Mandarin
More Opportunities
Frequently Asked Questions
Is prior overseas social media experience required?
Yes, the company prefers candidates with at least three years of experience working with international platforms and audiences.
What languages are needed for this position?
The role requires excellent English, and Mandarin is preferred for internal communication.
Is this a full time office based job?
Yes, this is a full time on site position in Shenzhen.
What type of content is expected from this role?
The content will include social posts, short videos, viral concepts, platform campaigns and community engagement content.
