PPC Localization Specialist Job at Ctrip Shanghai
Ctrip is hiring a PPC Localization Specialist in Shanghai who can work with Bahasa or Thai languages. The monthly salary ranges from 20,000 to 30,000 RMB for this single position. This role focuses on creating localized advertising content for travel campaigns targeting Southeast Asian markets.
What makes this position interesting is the blend of marketing creativity and cultural knowledge. You’re not just translating ads, you’re adapting travel marketing messages to resonate with specific audiences in their native languages and cultural contexts.
Understanding the Role
As a PPC Localization Specialist, your main job involves writing and modifying localized ad copy based on ongoing campaigns. This means taking Ctrip’s travel promotions and crafting versions that appeal to Bahasa or Thai speaking customers.
The second major responsibility is monitoring search trends. You’ll track what travel-related keywords users are searching for in target markets, identify hot trending terms, and organize this data. This helps shape future campaigns and keeps advertising relevant to what travelers actually want.
Why This Job Matters
Travel advertising works differently across cultures. What convinces someone in Bangkok to book a hotel differs from what works in Jakarta. Your cultural insight and language skills help Ctrip connect with customers authentically rather than using generic translated messages.
The Available Position
Ctrip is hiring one PPC Localization Specialist for their Shanghai office. This is a focused recruitment for someone with the right combination of language ability, marketing skills, and cultural understanding.
Who Can Apply for This Position
The requirements balance language ability, marketing talent, and communication skills.
Language Requirements
You need to be proficient in either Bahasa or Thai as these are the target markets for localization work. Local residents or those deeply familiar with the culture and language are preferred. This isn’t about textbook knowledge, it’s about understanding how people actually communicate and what appeals to them.
You also need to communicate in both Chinese and English since you’ll work with teams in Shanghai and possibly international colleagues. These don’t need to be native level but should be strong enough for professional collaboration.
Marketing and Writing Skills
Excellent ad copywriting ability is essential. You should be skilled at marketing writing, integrating information from different sources, and producing creative content. If you’ve written ads before, managed social media campaigns, or created marketing content, you have relevant experience.
A marketing background is preferred though not mandatory. If you studied marketing, advertising, communications, or related fields, mention it. However, practical experience creating compelling marketing content matters more than specific degrees.
What Educational Background Works
While there’s no strict degree requirement listed, marketing education is preferred. Degrees in Marketing, Communications, Advertising, Business, or Languages all make sense for this role. What matters most is demonstrating your ability to write persuasive localized content.
How to Apply for This Job
The application process goes through Ctrip’s official website.
Visit Ctrip’s career page where you’ll find their job listings. Look for the PPC Localization Specialist position in Shanghai.
Prepare your CV highlighting your language skills prominently. Include specific examples of content you’ve created, especially anything involving localization or cultural adaptation. If you’ve written ad copy before, include samples or descriptions of campaigns you worked on.
Write a brief cover letter explaining your connection to Bahasa or Thai culture and language. Mention how you stay updated on trends in these markets and why you’re interested in travel marketing specifically.
Submit your application through their portal following whatever process they’ve set up. Make sure all your contact information is current since this is a single position and they’ll likely move quickly with qualified candidates.
Important Things to Remember
The salary of 20,000 to 30,000 RMB monthly equals roughly $2,800 to $4,200 USD. For Shanghai, this is reasonable for a specialized marketing role requiring multiple language skills. Shanghai has higher living costs than other Chinese cities, so research housing and expenses before relocating.
Working at Ctrip means being part of China’s largest online travel company. The experience exposes you to large-scale digital marketing and gives insight into how major platforms localize content across Asia.
This position requires working from Shanghai, not remotely. If you’re not already in China, consider visa requirements and relocation logistics. Ctrip should assist with work permits, but clarify these details during interviews.
Application Deadline
No specific deadline is mentioned, suggesting they’re accepting applications until the position fills. Since there’s only one opening, applying sooner rather than later makes sense if you’re qualified and interested.
Other Job Opportunities
While considering this position, explore additional opportunities like finance teaching jobs if you’re interested in working internationally across different sectors.
Common Questions About This Role
Do I need experience specifically in travel industry marketing?
Travel industry experience isn’t explicitly required, though it certainly helps. What matters most is strong ad copywriting ability and cultural knowledge of Bahasa or Thai markets. If you’ve created localized content for e-commerce, hospitality, lifestyle brands, or other consumer-facing industries, those skills transfer well to travel marketing. During interviews, demonstrate how your previous work applies to promoting travel services and destinations.
Can I apply if I only speak Bahasa or Thai but not both?
Yes, the job description says Bahasa or Thai, not both. You only need proficiency in one of these languages along with Chinese and English. They’re likely handling different Southeast Asian markets separately, so specialists in each language work on their respective campaigns. Focus your application on demonstrating deep knowledge of whichever language and culture you know best.
What does monitoring travel keyword trends actually involve?
This means analyzing search data to see what travel-related terms people in target markets are using. For example, if searches for “beach resorts Bali” suddenly spike, that’s a trend worth noting. You’d track these patterns, organize the keywords, and share insights with campaign teams so ads can target what travelers are actively looking for. It requires comfort with data analysis tools and understanding search behavior, not just creative writing.
Final Thoughts
The PPC Localization Specialist position at Ctrip offers an interesting opportunity for someone with the right language skills and marketing talent. The combination of creative copywriting and data-driven keyword analysis provides variety beyond just writing ads all day.
The salary range of 20,000 to 30,000 RMB is competitive for Shanghai, especially considering you’re bringing specialized language skills that not many candidates possess. Working for a major travel platform gives exposure to professional digital marketing at scale.
If you’re fluent in Bahasa or Thai, comfortable with marketing writing, and can communicate in Chinese and English, this role deserves consideration. Just make sure you understand what living and working in Shanghai involves, prepare examples showcasing your localization and copywriting abilities, and apply promptly since there’s only one position available. Cultural knowledge combined with marketing skills creates valuable career opportunities in Asia’s growing digital economy.
