Paid Ads Expert Job in Karachi, Apply Now
Job Title: Paid Ads Expert
Location: Karachi, Sindh, Pakistan (Shahre Faisal)
Job Type: Full-Time, Onsite
Experience Required: Minimum 3 Years
Shift: Evening (06:30 PM, 02:30 AM), (06:30 PM, 12:00 AM) – For Females Only
About the Role
We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you will be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.
Key Responsibilities
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks
- Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies
- Monitor performance metrics (CPC, CTR, ROAS, CPA), and optimize campaigns to achieve KPIs
- Manage ad budgets, ensuring efficient spend allocation across campaigns
- Create A/B testing strategies for ad creatives, landing pages, and audience targeting
- Collaborate with creative teams to design engaging ad copy and visuals
- Generate regular performance reports with actionable insights for stakeholders
- Stay updated on trends, new ad features, and best practices in PPC and paid social advertising
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools
- Proven track record of scaling campaigns and achieving ROAS targets
- Familiarity with remarketing, conversion tracking, and pixel implementation
- Experience with marketing automation and AI-driven ad optimization tools is a plus
- Excellent communication and reporting skills
Preferred Skills
- Prior experience working with software houses, SaaS products, or digital agencies
- Strong understanding of B2B lead generation funnels
- Experience managing high-budget ad campaigns in competitive markets
- Knowledge of programmatic advertising and advanced audience segmentation
- Certification in Google Ads, Meta Ads, HubSpot, or GHL is a strong plus
What We Offer
- Market competitive compensation package
- A fun, entrepreneurial start-up environment
- Mentoring and coaching to help you succeed
- Paid leaves
- Health insurance
- Employee perks
- A diverse and international team
- Ongoing professional training and mentorship
- Career growth opportunities in a global, innovative company
- A collaborative and results-driven team culture
NOTE: Salary commensurate with experience.
How to apply: Apply here